ロンドン・コヴェントガーデンにあるブランディングとパッケージングデザインを行うSmith & Co のウェブサイト。
Smith & Co は Gordon Smith が主催する事務所で,
グローバルなマーケットを持つウィスキー,ジン,ラムなどのデザインを手掛けている。
主なクライアントにはJohnnie Walker,Tanquerey,Ciroc,J&B,Dimple,Old Parrなど
世界のあらゆる場所で飲まれているブランドが並ぶ。
Kate Stapletonをはじめ,グラフィック,タイポグラフィ,プロダクトデザイン,ドローイングなどの
プロフェッショナルが集い,デザインを作り上げた。
私も3年半以上在籍し,たくさんのブランドとパッケージに関わらせてもらい,技術を学んだ。
ウェブサイトは事務所の歴史とクライアントに敬意を評して,
ウェブ上でありながら「ゆっくり読んでもらえる本」というコンセプトでディレクションをさせてもらった。
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